ABOUT
Studio Ro is a Madison-based interior design studio led by Beth Houlihan. While rooted in the Midwest, we work with clients across the country, offering full-service residential design with a focus on creating spaces that feel deeply personal.
Every home tells a story — about how you live, what you love, and how you want to feel. Our work begins by listening closely, then weaving together beauty and function through a thoughtful, seamless process.
We’re drawn to contrast — the balance of calm and character, light and shadow, old and new. Oversized lighting, sculptural forms, and the quiet elegance of well-crafted materials often anchor our spaces. Antiques, hand-made pieces, and modern elements coexist naturally, creating rooms that feel collected over time.
At Studio Ro, we believe design should bring ease to your life — a breath of fresh air in the midst of the everyday. We care deeply about using sustainable, low-tox materials whenever possible, and we love helping clients explore that at their own pace.
Most of all, we value trust, laughter, and a sense of curiosity throughout the process. Design should feel exciting — never intimidating
Our Guiding Principles
Color outside the lines
Trust your instincts. The most beautiful spaces come from bold, intuitive choices — the ones that feel a little unexpected.
Invest in craftsmanship
Quality matters. We honor the work of artisans and timeless materials that age with grace and carry a story.
Stay true to the process
Great design unfolds in layers. Our process — from concept to styling — is rooted in clarity, organization, and open communication.
